Watching sport live is an experience unlike any other. However, the majority of fans engrossed in large, global tournaments such as the 2018 IIHF Ice Hockey World Championship will be consuming games through broadcast. Up until now, sponsors have found it difficult to specifically target stadium advertisements to a geographical market. Providing tailored messages to…

For Tencent’s (腾讯控股有限公司) 2017/2018 NBA season coverage, the veteran design team at Girraphic took the established brand from last years coverage to the next level in every way possible. Maintaining the prestigious black and gold core brand the designers endeavoured to reinvent the look with a sharp, elegant, geometric, edge worthy of Tencent’s identity. Classy,…

Originally published by Forbes. ‘Around the Horn’ will celebrate its 16th anniversary on ESPN on November 4, but on the following day the show will debut an entirely new look. While there is a saying in life that when “something is not broke, don’t fix it,” fans’ viewing habits and broadcasters’ expectations have changed significantly since…

Originally published by Bullpen. Vizrt helps broadcasters and rights holders monetise their sports rights through pioneering virtual advertising technology. The company’s own image-based tracking software provides versatile and regional advertising opportunities with either virtual mat adverts – better known as cam carpets – or banner ad replacements, a virtual advert that replaces the LED boards surrounding a pitch…

The following is an excerpt of the original article by NewscastStudio. With 17 studios at the ready spanning South Korea to Europe, Eurosport is beginning the 2018 Winter Games in PyeongChang as the new European home of the games. The deal, signed in 2015 and worth 1.3 billion euros, gives Discovery Communication’s Eurosport the Summer and Winter Games…

The 2016 Summer Games came to an end today, leaving behind many joyful moments and magical experiences. The opening ceremony was based at Maracanã football stadium. For the first time since 1900 an opening ceremony was held at a different location from where the stadium where track and field competitions take place. It was also…