Ebooks

Gen Z and the Decline of Traditional News Consumption

Future Newsrooms: Creating Engaging News Content for Gen Z

The way in which people engage with the news is changing – and rapidly. Not so long ago, legacy media news content, including daily news programs at specific times, was still the dominant method of consumption. And the format of regular news digests – a staple of live broadcasting since the 1950s – had retained its appeal across generations.

Dive deep into the world of engaging younger audiences in news consumption with our exclusive eBook. We commissioned groundbreaking research to bring you game-changing insights that will enhance your content strategy. Understanding not only where most audiences consume their news, but how, is crucial to making the right choices in reaching them. 

Inside, you’ll discover:

  • The Power of Graphics: Learn how graphics can transform your content, making it more impactful and appealing across diverse platforms.
  • Mainstream Magic: Explore how graphics have the potential to launch your news content into the mainstream, captivating audiences on every outlet.
  • Vizrt’s Innovation in Action: See how industry leaders like TVNZ and GB News leverage Vizrt’s graphics solutions to create news content tailored for Gen Z.
  • Stay Ahead of the Game: Uncover the need for broadcasters to optimize their coverage for all viewers.
“TLinear will always be our bread and butter, and our biggest audiences. But increasingly we’re starting to see the younger viewers coming through on other channels; we’ve got to be where the eyeballs are.” Jean-Louis “JL” Açafrão, Head of Technology at TVNZ

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